American Staffing Association
ASA promotes legal, ethical, and professional practices for the staffing industry





Staffing World 2010

InterAction

Low-Cost Marketing for High-Impact Results

Thursday, March 12 3–4:30 p.m. Eastern time
  • Learn how to market your services when demand is shrinking.
  • Discover the benefits of creating a marketing and public relations plan for your firm.
  • Learn simple, low-cost marketing strategies that will improve your bottom line.

How can your business prosper during the recession? What does it take to stand out from the competition?

The companies that survived past recessions maintained their marketing promotions and strategies. But when sales are down, how can you afford to market? The good news is that a great marketing plan doesn't require a large budget. The key is knowing what tools work and how to use them.

David Searns of Haley Marketing Group will moderate a panel of staffing industry experts who will illustrate the importance of marketing and public relations in a struggling economy. Searns and panelists Jill Wellskopf, managing director of QPS Companies Inc., and Crystal Blackwell, president of Staffing One Inc., will discuss marketing strategies and how successful staffing firms have used public relations to raise visibility, position their firm, and attract new clients. The panel will also cover how savvy firms are using search engine optimization, pay per click advertising, e-mail marketing, blogging, and social media for low-cost, high-impact marketing.

David Searns is president and chief executive officer of Haley Marketing Group, a marketing firm dedicated to servicing the staffing and recruiting industry. David has more than 12 years of experience marketing and consulting in the staffing industry, and his firm has helped hundreds of staffing and search firms with their marketing needs.

This Webinar is designed for staffing executives, owners, and managers, and marketing directors.

Too busy to leave your office? You don't have to—InterAction comes to you. Listen through your computer speakers, follow along on the Internet, and train your entire team, all from the comfort of your own office—and for one low price. Questions during the Webinar? No problem. The format is interactive. Earn the continuing education hours you need to keep your designation current. Each Webinar is worth 1.5 CE hours, and some count toward the employment law requirement.

Space is limited so register today.

Register online or download a PDF form.

Contact
Emily Frabell
Education and Webinar Coordinator
703-253-1145
efrabell@americanstaffing.net

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