ASAPro Webinars

Understanding and Improving the Client and Candidate Experience

Tuesday, Nov. 9 3–4 p.m. Eastern time

Gain ideas for more strategic and effective marketing and communication to potential clients. Benchmark your firm's marketing and sales strategies against the industry to determine what works and what doesn't. Find out what more than 23,000 job candidates say they need from staffing and recruiting firms. Understand how your firm can implement simple solutions to monitor client and candidate satisfaction with the services you are providing. Learn what job candidates are doing online—and how and when to reach them most effectively.

From mobile media to client satisfaction, the rules of engagement with staffing firm clients and job candidates are changing. Hear what more than 20,000 clients and candidates have to say about the industry—and what your firm can do to increase awareness, loyalty, referrals, and retention—during this free ASAPro Webinar for ASA members.

Join Eric A. Gregg, founder and managing director of ASA corporate partner Inavero for a discussion of how to maximize the value of your relationships. Gregg will share insights from industry research conducted by Inavero and ASA corporate partner CareerBuilder.

You'll receive an overview of industry perceptions from the client and candidate perspective, as well as sales and marketing best practices. Wondering how to get clients and candidates to interact with you? Curious which sales and marketing methods have been most effective for staffing firms? The most effective strategies for reaching clients and job candidates is just one of the areas addressed by the third annual CareerBuilder and Inavero study of staffing clients and job candidates.

Gregg oversees the annual collection and analysis of more than 250,000 staffing industry client and candidate surveys from more than 300 locations throughout North America and the world. He has shared his research and expertise in a number of ASA publications and events, including Staffing Success, ASAPro Webinars, and Staffing World^®.

In a tight economy, the winners are the firms that can retain and grow their existing relationships and use them to gain new business and access to the top talent. This Webinar is critical for all staffing professionals who are responsible for their firms' operations or marketing functions.

Registration for today's Webinar is currently closed. You can purchase the recording of this Webinar, within two weeks on ASAPro. To be notified when this recording is available, send an e-mail to Emily Frabell. Questions? Contact ASA, 703-253-2020. Thank you.

Contact
Emily Frabell
Education and Webinar Coordinator
703-253-1145
efrabell@americanstaffing.net