Workshops

Professional

Find the companies that people really want to work for in today’s candidate-driven market. Learn a step-by-step marketing process that will position you in front of new prospects six times in nine weeks.

Barbara Bruno has 30 years of experience in staffing and sales, and her marketing plan has succeeded nationwide. She offers effective responses to the 10 most common objections that follow marketing presentations and gives you tools and ideas that you can use immediately. Enhance your marketing and sales efforts—learn what to say and how to say it to land the customers your candidates want to work for.

Broaden Your Business—Expand Into New Sectors
Panel moderated by David Savitsky, co-founder and chief executive officer, ATC Healthcare Inc.
Wednesday, 2:30–3:45 p.m.
Also in technical, IT, and scientific; health care; and industrial learning tracks

For those who provide specialty staffing services or those interested in broadening their business offerings, this panel examines market research, sales, and contract issues important to successful sector-specific services. Recognize the unique internal and external recruitment challenges and terminologies for different staffing sectors.

Learn more about best practices in the direct hire, health care, industrial, technical, and professional sectors to provide solutions for your customers and increase your revenue stream.

Build a World-Class Team—Recruit, Hire, Train, and Motivate Winners
Craig Silverman, executive vice president, HireAbility.com
Wednesday, 2:30–3:45 p.m.
Also in operations and staff development learning track

Based on practical application rather than research, Craig Silverman’s proven techniques will help you choose and develop your best team. Discover how Silverman achieved zero turnover in his own firm for more than two years and learn about the rating system he created, which includes a minimum threshold in each performance area to weed out the wrong people and pinpoint the best candidates for job offers.

Uncover the do’s and don’ts of the interview process and improve performance for low producers. Share creative ideas for awards and staff recognition. Learn to build a team based on sales experience, aptitude, attitude, the right match between candidate and position, and that sense we all need to learn how to trust, your gut reaction.

Risky Business: Reduce Workers’ Compensation Costs in Professional and Technical Staffing
Kyle Hutton, executive vice president, Risk Control Services Thursday, 1:30–2:45 p.m.
Also in technical, IT, and scientific learning track

Are you curious about workers’ compensation exposure in the white-collar world? Placing professional and technical employees may seem safe, but even the rare accident can deteriorate profitability. Develop familiarity with customer work sites that may be miles away from your location. Learn about ASA’s and RCS’s Workers’ Compensation Risk Certification and what practices staffing firms in the professional and technical sectors can integrate into their risk management strategies to protect their profits.

SWOT Boot Camp: Strategic Planning for Staffing Companies
John Thomas, CSP, CTS, chief executive officer, Thomas Consulting Group Inc.
Thursday, 3:30–4:45 p.m.
Also in sales and business development; technical, IT, and scientific; and industrial learning tracks

Business consultant John Thomas demonstrates how to evaluate your company’s current practices and staffing levels, including how to identify strengths and developmental needs, to ensure that you know the performance level of your organization. Thomas shows you how to craft a plan for improvement by incorporating an analysis of customer and candidate issues, as well as industry trends, to help you distinguish yourself from the competition.

This interactive workshop enables you to participate in a hands-on approach to the SWOT (strengths, weaknesses, opportunities, and threats) strategic planning process, creating action plans and goals to make your company more efficient and profitable.